Content marketing plays a special role in any promotion strategy, and Web 3.0 projects are no exception. However, given that the entry threshold into the Web3 ecosystem is still quite high, such projects may need a special approach to content creation. Moreover, the platforms for publishing this content also have their own specifics you have to keep in mind, too. Below, the Coinband cryptocurrency marketing agency will reveal the secrets of this type of marketing based on its experience in the industry.

Specifics of Content Marketing for Web3 Projects

Let’s first define what crypto marketing agencies imply under the “content marketing” term and find out its key differences from content marketing that  accompanies the promotion of Web2 solutions.

In general, content marketing is a long-term marketing strategy that is aimed at attracting the target audience and building trusting relationships with it. To achieve these goals, crypto marketers create and distribute relevant content.

At the same time, Web3 content marketing involves focusing efforts on creating content of certain types: blog articles, case studies, podcasts, videos, newsletters, press releases, and, of course, social media posts. Regardless of the type, this conent should look expert, professional. and, at the same time, smoothing the learning curve for newcomers to this niche – that’s why many Web3 marketing agencies focus on educational content formats.

In the next paragraph, we propose to consider the features of the above-described types of relevant Web3 content in more detail.

The Most Effective Types of Content for Your Promotion Strategy

Let’s analyze the above-described types of content that will be relevant in the Web 3.0 ecosystem and can become an integral part of your marketing strategy.

• Blog articles. They usually include educational materials for the project’s community. These can be either expert insights with an in-depth explanation of blockchain technologies and standards, or texts dedicated directly to the promoted project – for instance, its latest updates, with a detailed description of their technological aspects. Such articles can be posted both on the project’s own website and on third-party web resources whose topic is connected to Web3.0 projects (this is called guest posting).
• Case studies. This type of content is relevant for projects that provide their audience with any services. For example, if it is a decentralized payment system, and some online stores have already integrated it, a description of the integration results can be an excellent case for other businesses to follow.
• Podcasts. Since this type of content has been especially in demand in recent years, it can be used for the benefit of your project as well. For example, you can invite an independent expert in your business niche and discuss with him or her the prospects for implementing your solution in third-party services and products. You can also choose the AMA session format.
• Videos. YouTube is considered the “abode” of the global crypto community that loves to consume visual content, and creating an official channel for your project on this platform would be a great idea. Here, you can publish educational content, demonstrations of interaction with your project, as well as interviews with experts in the blockchain field.
• Newsletters. If you have a contact database of your audience, you can also supply its representatives with content through a newsletter (in messengers, by email, on social networks, etc.). The main thing is to do this unobtrusively and only after the recipients themselves have agreed to receive newsletters from you. As for the content itself, this can be news about your project or your team, analytics of the current state of the Web3 ecosystem, or something else related to topical issues in the context of blockchain and decentralized solutions.
• Press releases. This type of content is aimed at placement in media that are involved in one way or another in covering Web3 technologies and projects. This strategy is primarily aimed at increasing the credibility of your project and ensuring its sustainable competitiveness in the eyes of the target audience.
• Social media posts. While the vast majority of social networks where crypto enthusiasts hang out imply publishing short posts about something extremely relevant, some projects also publish quite long posts that are almost identical to blog articles, but taking into account the specifics of a particular social network (specifically, the presence of hashtags, a call for comments, etc.).

Final Thoughts

We hope that now, you have a foundation for creating a sustainable and viable content marketing strategy for your Web 3 solution. Therefore, you can begin planning and implementing it! On the other hand, if you would like to get the maximum return on your investment in marketing, you’d better to contact a professional Web3 crypto marketing agency, such as Coinband. We will select for you a comprehensive set of measures that are guaranteed to lead your project to success at the best cost.